From shelf data to a draft order
The partnership connects Elastic Suite's B2B wholesale commerce and digital merchandising platform with Locally, which links online demand to products stocked in physical stores. Locally's ShopSense tracks inventory at individual stores and uses changes in stock levels to derive sell-through, showing brand representatives and retailers which products are selling and which are running low.
According to Locally's integration documentation, ShopSense checks store inventory and recent sales velocity daily. It creates reorder suggestions at the UPC level for products that are already sold out or likely to sell out within 28 days. Elastic imports these Suggested Orders once a day, using UPCs to match them with the brand's customer accounts, store locations and catalog.
Elastic combines those signals with the retailer's order history to build a draft. It checks existing orders to help prevent duplicate ordering and applies the brand's requirements for minimums, multiples, catalog eligibility, pricing and sales programs.
Representatives and retailers can view open orders alongside suggestions in Elastic, then use cart insights to review and finalize the draft. The workflow does not automatically place orders: Locally's documentation specifies that a person must review and submit every order.
What the pilot participants expect
For Kamik, the Canadian footwear brand, the pilot changes the starting point of discussions with retailers. Trevor Drummond, its senior director of sales operations and strategy, said conversations are shifting from "what do you need?" to "here's what's selling." He said Kamik is testing how connected information can strengthen retailer relationships and expects it to go far.
Elastic's vice president of product, Andi Reischauer, described Smart Replenishment as the first of several connected capabilities planned as the company adds intelligence within its platform. Ryan Cline, Elastic's vice president of client operations, said the goal is to have a suggested order ready when a retailer starts the day.
Mark Strella, Locally's vice president of product, said integrating ShopSense suggestions into Elastic gives brands and retailers a reorder draft tailored to their needs, helping them act on store-level sales more quickly and with less guesswork.
Connecting product discovery with replenishment
Locally founder and CEO Mike Massey framed the partnership as a way to connect replenishment with the company's work helping shoppers find nearby products. Locally supplies store inventory information to brand websites, search engines and AI agents, making products discoverable for purchase, pickup or same-day delivery.
Massey said using actual store sell-through to guide replenishment can reduce the time retailers spend managing inventory and help keep products available when shoppers arrive.
In its July 2025 quarterly update, Locally reported that its online-to-offline services covered more than 1,000 global brands and more than 62,000 stores, facilitating over 60 million shopper engagements a month.
Access and setup requirements
Elastic says Smart Replenishment is available to customers whose retail partners use ShopSense. Locally's documentation describes the integration more specifically as a private, early-access pilot involving a limited group of brands at the time of the November 2026 announcement. Features and setup procedures may change before general release.
To participate, a brand needs an active Elastic wholesale ordering account and ShopSense with Programmatic Access, including API access to its Suggested Orders report. Its retail partners must supply store inventory data to ShopSense, and the brand must sign an authorization permitting Locally to share its Suggested Orders with Elastic.
Brands interested in joining the pilot are directed to their Locally account team.
